(Baraka, National Zoo
An interesting article by Target Marketing’s Denny Hatch about the actual value of direct mail.
Turns out that because direct marketing is not Email, it often gets overlooked in reports. Like not even mentioned.
Good work researchers, just ignore the old. Direct marketing, says Hatch is almost a $45 Billion industry. That puts it ahead of television as an advertising medium. Real money in my book.
As Hatch says, Direct Mail takes planning and time. Something a lot of folks do not want to commit to their sales campaigns. “Fail Fast” with Email, go on. Consider adding some direct mail in the mix once you know what you are looking for.
Hum, make a lot of money, with direct mail if you know what you are doing.
Uniformed quasi-government representatives doing your bidding. Delivering offers and products. Or, making postal offers and having websites taking orders and deliver products.
Further thoughts from Hatch here http://ht.ly/RddVF