Archive for the 'Marketing' Category

Apr 08 2016

US First Class Postage Price Drop

Hard to believe, but the United States Postal Service is CUTTING the cost of a first-class stamp. This applies to all first class – letters, post cards and international mail. The USPS had no choice. They are not happy.

Why?

This price cutting decision involves an obscure agency that approves postage rates. A provision for an “emergency” rate hike to 49 cents actually had a sunset provision. Sunday, April 10, 2016, the price drops to 47 cents for a first-class letter. So maybe sending a card or letter is now possible?

Here is a complete breakdown of First Class Postage Rates compliments of Pitney-Bowes, as reprinted in Target Marketing’s eNewsletter today.

USPS rates change on Sunday

These USPS rates will last until the next rate hike.  Of course, your “Forever” stamps now have a value that is 2 cents less. At the moment that is.

Ah, progress.

 

 

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Oct 27 2015

US, European Safe Harbor Amendments Seem Close

US, European Safe Harbor Amendments Seem Close

The European Safe Harbor Agreement – permits data exchange between companies in the US who agree to abide by European data laws and European organizations.  That means treating the information with a different level of security due to stricter European laws..

European Data

Recently, the basis of the of this Agreement was challenged in an Irish court. The claim, Facebook did not play by European data rules.

Well, finally, with a lawyer’s backing, the plaintiff proceeded with legal action against Facebook in Ireland, it’s European nexus. The news of the fast reaction to the court ruling comes from Silicon Beat .  The end result has been a series of rulings that almost brought even the most standard data exchange  – who is on a specific airline flight and passport data – to a feared standstill.  Havoc was seen by all sides.

The US government and laws make all sorts of claims to privacy but sites like Facebook have been lambasted by the press and many privacy advocates for their cavalier attitude and actions to do whatever they pretty much wanted with your data. So, it remains open as to how much companies like Facebook or Google will have to keep European data in Europe for processing and storage. There may be new data centers built in Europe to satisfy these regulations.

Bethesda List Center

Added to all this excitement,  even mailing list owners and list brokers who work worldwide like Bethesda List Center had to be aware of the provisions of the Safe Harbor Agreement. Information sent from Europe has to be handled differently. Sometimes, special documents are necessary to get this information.

Let’s be glad this exchange of information appears about to be renewed. What Are Safe Harbor Rules? Look to the folks at Bethesda List Center who are located near Bethesda Navy Medical Center, to stay informed about the European data laws, including the European Safe Harbor guidelines.

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Aug 21 2015

Direct Mail, the 800 Pound Gorilla

  (Baraka, National Zoo

Smithsonian Institution)

 

An interesting article by Target Marketing’s Denny Hatch about the actual value of direct mail.

Turns out that because direct marketing is not Email, it often gets overlooked in reports. Like not even mentioned.

Good work researchers, just ignore the old. Direct marketing, says Hatch is almost a $45 Billion industry. That puts it ahead of television as an advertising medium. Real money in my book.

As Hatch says, Direct Mail takes planning and time. Something a lot of folks do not want to commit to their sales campaigns. “Fail Fast” with Email, go on.  Consider adding some direct mail in the mix once you know what you are looking for.

Direct Mail

Hum, make a lot of money, with direct mail if you know what you are doing.

Uniformed quasi-government representatives doing your bidding. Delivering offers and products. Or, making postal offers and having websites taking orders and deliver products.

Further thoughts from Hatch here http://ht.ly/RddVF

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Apr 13 2015

Private Practice Section from the American Physical Therapy Association Mail List Updated

The Private Practice Section (PPS) of the American Physical Therapy Association mailing list has updated. The file supplied directly from the list owner is carefully converted at a professional mailing list service bureau. This list identifies those physical therapists who are generally business owners and managers of a physical therapy office.  These people are buying decision-makers for everything from office space, insurance, health care, training and development – courses, webinars, training sessions and, of course, association memberships.

 

Selections on this mail list are gender and geography. It is possible to select based on state, or what is known as SCF – Sectional Center Facility, or the metropolitan area.  This permits you to pinpoint your offer. Counts and additional information are available from info@bethesda-list.com , telephone 301 986.1455 or fax, 301 907.4870.

This postal mailing list is managed by the association mail  list management experts, Bethesda List Center.  The Bethesda List Center (BLC) was established in 1992 and has represented associations, publishers, b2b companies and others for mailing list management. BLC also has an experienced team of mailing list brokers. These brokers can help marketing professionals select the best possible names for their offer – either postal or Email.

It is possible to order the list directly from the list manager, BLC, or with a mailing list broker. Either way, the price is the same to the list renter.  Some list renters, especially those renting more than five lists, decide that the details of mailing list or Email list rental are too complex and require the services of an expert whose fees is paid by the seller.

Bethesda List is headquartered in the Washington, DC suburbs in Bethesda, Maryland.

 

 

 

 

 

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Mar 04 2015

Doctors and their Specialty Mail List Updated

Doctors and their Specialty mail list has updated.  This list identifies physicians by their area of medical specialization. Over 140 various medical specialties are detailed on this postal list.  Another selection available is Geography. Within geography choose by State, SCF (the first 3 zip code digits used to define cities especially), or Zip Code.  An additional feature is the ability is to select by radius. Or, X number of miles from a location.

 

Full details, counts and prices are available from Bethesda List Center, Inc.

 

Bethesda List Center is a recognized expert in medical mail lists with over 50 different pre-counted lists available for fast delivery.  Not only is physician information available, but nurses, technical staff, hospital administrators, nursing home executives and managers, assisted living facility managers and staff, social workers, occupational and physical therapy specialists are also available as mailing lists or telephone lists.

Sources for these medical lists include association memberships, medical meeting attendance, medical certification registrants and prospects, Federal, State and Local registrations and other sources. Each mail list source is different and is shown on the individual data card.  With associations. meetings and certifications, Bethesda List is the official source for these names.  Bethesda List works as the agent for the association or certifying organization. Many  of of Bethesda List’s associations have been clients for well over 10 years.

However you need to reach the medical and life science community, with postal mail of qualified prospects for your campaign, or Email lists Bethesda List Center is the source for many marketing campaigns.

About Bethesda List Center:

 

Bethesda List Center, Inc., is a mailing list manager and mailing list broker based in Bethesda, Maryland.  The company manages mailing lists for associations, medical certification organizations, publishers and others. List owners rely upon Bethesda List to help them to provide a smooth ordering process for clients. With well defined processes, BLC provides expert representation to buyers and inquirers.  Many of the list owners who work with Bethesda List have been with the company for over 10 years. That is client satisfaction.

Mailing list owners are encouraged to contact Bethesda List to learn more details about the BLC list management advantage. Mailing lists can be either postal mail lists (sometimes called snail mail), Email lists or both. Let Bethesda List provide details to improve your list rental sales.

 

 

 

 

 

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Apr 19 2013

Reach updated Savings and Loan Executives at Bethesda List Center

This list identifies executives and professionals in savings and loans banks.  This type of bank specializes in taking deposits and making loans in the form of mortgages. Originally, many of these banks were owned by their depositors but that has changed as companies like Citibank have taken over many of the smaller, local firms.

Selections on this list include job title/function, asset size and branch/headquarters selections.

To view full datacard click here:http://www.bethesda-list.com/lists/savings-and-loan-executives-in-the-usa.htm

Get more clicks on your website, find out how http://www.socialmonkee.com/index.php?af=123467253

Bethesda List Center, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.   Bethesda Emedia Marketing is a Full Service Email Transmission Service. “From your text and graphics, Bethesda Emedia does the rest!”

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Apr 17 2013

Bethesda List Center updates Mortgage Brokers in the USA

This list identifies mortgage brokers .  They as an intermediary who brokers mortgage loans on behalf of individuals or businesses.

Traditionally, banks and other lending institutions have sold their own products.   As markets for mortgages have become more competitive, the role of the mortgage broker has become even more popular.

In most developed mortgage markets, mortgage brokers are the largest sellers of mortgage products for lenders.  The exist to find a bank or a direct lender that matches an individuals specific loan requirements.

The majority of mortgage brokers are regulated to ensure compliance with banking and or finance laws in the jurisdiction of the consumer; however, the extent of the regulation depends on the jurisdiction.

To view full datacard click here:  http://www.bethesda-list.com/lists/mortgage-brokers-in-the-usa.htm

Get more clicks on your website, find out how http://www.socialmonkee.com/index.php?af=123467253

Bethesda List Center, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.   Bethesda Emedia Marketing is a Full Service Email Transmission Service. “From your text and graphics, Bethesda Emedia does the rest!”

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Apr 15 2013

Gourmet Food Lovers in the USA updates at Bethesda List Center

This list identifies gourmet food lovers in the US.

These “foodie” gourmets spend time and money pursuing the good life.  They are excellent candidates for food and wine magazines, food gift catalogs, high end merchandise offerings, many enjoy combining their love of food and wine with such affluent choices as gourmet cruises and other food and travel adventures.

To view full datacard click here:  http://www.bethesda-list.com/lists/gourmet-food-lovers-in-the-usa.htm

Get more clicks on your website, find out how http://www.socialmonkee.com/index.php?af=123467253

Bethesda List Center, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.   Bethesda Emedia Marketing is a Full Service Email Transmission Service. “From your text and graphics, Bethesda Emedia does the rest!”

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Apr 10 2013

Drink up at Bethesda List Center with Wine Enthusiasts in the USA

This list identifies wine enthusiasts in the US.

These “foodie” gourmets spend time and money pursuing the good life. This means they are excellent candidates for food and wine magazines, food gift catalogs, high end merchandise offerings, many enjoy combining their love of food and wine with such affluent choices as gourmet cruises and other food and travel adventures.

To view full datacard click here:  http://www.bethesda-list.com/lists/wine-enthusiasts-in-the-usa.htm

Get more clicks on your website, find out how http://www.socialmonkee.com/index.php?af=123467253

Bethesda List Center, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.   Bethesda Emedia Marketing is a Full Service Email Transmission Service. “From your text and graphics, Bethesda Emedia does the rest!”

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Apr 08 2013

Pest Control Professionals in the USA updated at Bethesda List Center

Pest control refers to the regulation or management of a species defined as a pest, usually because it is perceived to be detrimental to a person’s health, the ecology or the economy.

A Pest Control professional is someone who can help you control various insect and pests encountered in and/or around your structure or property.  This list identifies the key individuals involved in pest control.

The pests they fight include (but are not limited to) rats, mice, moles, bugs, fleas and the like.   These professionals understand the biology and behavior of these pests and how best to treat the problem.   These days, toxic chemicals are used less and less.

This list reaches professionals who purchase books, seminars, publications, industry specific materials & general business products.  They are excellent candidates for many offers.

To view full datacard click here:  http://www.bethesda-list.com/lists/pest-control-professionals-in-the-usa.htm

Get more clicks on your website, find out how http://www.socialmonkee.com/index.php?af=123467253

Bethesda List Center, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.   Bethesda Emedia Marketing is a Full Service Email Transmission Service. “From your text and graphics, Bethesda Emedia does the rest!”

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