Archive for the 'Mailing List How To’s' Category

Jan 18 2013

Bethesda “List” Center and SO much more!

Bethesda List Center is a full-service provider of U.S. and Worldwide mailing lists. Founded in 1992, BLC is a leading manager and broker of business-to-business lists.

Bethesda List Center meets the mailing list needs of all types of businesses. Publishers, associations, seminar providers, catalogers, and computer software and hardware companies are some of the major industries that we serve. Here’s a little bit about what we do and who we are:

List Management Services
Bethesda List Center represents many List Owner Links to the direct marketing industry. We increase list rental income while relieving owners of the burdens of marketing, selling, order fulfillment, customer service, and collections. To find out more about our list management services, please go to our List Management page.

List Brokerage Services
Bethesda List Center serves mailers by finding and obtaining the best lists to support their marketing campaigns. Because we maintain key industry relationships and cultivate list resources around the globe, our customers receive expert direct mail counsel and thorough list research. To find out more about our list brokerage services, please go to our List Brokerage page.

World Class Service
Noted in the industry for prompt and thorough service, Bethesda List Center’s specialized and experienced brokers, managers and production professionals deliver researched recommendations, list counts and delivery information that our customers need. BLC is one of few firms that combines expert international list advice with timely guidance on foreign mail methods and processes.

Bethesda Emedia Marketing
Get more information on our sister company, Bethesda Emedia Marketing. This service provides Email transmission services, Email list cleaning, newsletter design, template design, Social Media blogging, SEO clean-up and the Email Knowledge System to help you track all your campaigns. bethesdaemediamarketing.com


Location
We are located in suburban Maryland, just outside of Washington, D.C.

Our address is:
Bethesda List Center, Inc.
4300 Montgomery Avenue, Suite 204-B
Bethesda, Maryland 20814-4463
USA

www.bethesda-list.com

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Jan 09 2013

Stay informed with Bethesda List Center

It is so simple to stay informed with all the important happenings in the mailing list industry by subscribing to Bethesda List Center‘s RSS feeds.  RSS (Rich Site Summary) is a format to deliver constantly changing web content.  The RSS feeds come from various pertinant sites and keep you informaed on what you care about most.
Here are the current feeds you can subscribe to:
– Bethesda List Center New and Updated Mailing Lists
– US Mailing Lists
– International Mailing Lists
– Email Mailing Lists
– Postal Mailing Lists
– Associations Mailing Lists
– Canadian Mailing Lists
– Construction Mailing Lists
– Consumer Mailing Lists
– Education Mailing Lists
– Executives Mailing Lists
– Government Mailing Lists
– Human Resources Mailing Lists
– Industry Mailing Lists
– Medical & Life Science Mailing Lists
http://www.socialmonkee.com/index.php?af=123467253

Bethesda List Center, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.   Bethesda Emedia Marketing is a Full Service Email Transmission Service. “From your text and graphics, Bethesda Emedia does the rest!”

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Dec 28 2012

Do you know how to find the right mailing list?

Below are 16 tips that Bethesda List Center wants you to make sure you are following so you  on the road to success in your mailing list acquisitions.

1. Do the Math – Plan your mail marketing campaign as an accountant
would. Start by figuring out how much income and unit sales the
project must generate to break even. Remember, it’s money that matters
first; percentage response rate comes second. In other words, your
campaign might actually be a big money maker, even if it has a low
percentage response rate.

2. Always Key Code, Record and Analyze Results – Assign a key code to
each list, record and analyze the responses for each code. You’ll see
which files are working better than others. Do this on every mailing.
When email marketing, use coded links to a special order page in your
web site. Many mailers do the key coding but neglect to record and/or
analyze, so they never learn what works and what doesn’t.

3. Test Everything Else, Too – Copy, package design, offer, pricing
and timing are key elements that can also affect a direct mail
campaign. Key code, record and analyze results of each change in your
mailings.

4. Be A Smart List Buyer – Keep in mind a few things when you’re ordering lists:

– One time use – Lists are for one time use only. The names are the
property of the list owner. However, mailers do own the names of those
individuals who respond to their promotion.

– Be flexible – Direct mail lists offer many options; however, all the
bells and whistles may not be available on every list.

– Samples – List Owner Links usually require a sample; even if it’s
just a rough sample of what you plan to send.

– Time – Many lists can be shipped in 24 hours. Others may take a week or more.

– Minimums – Most List Owner Links require a minimum order of 5,000 names.

– Prepayment – Most list suppliers require prepayment from first time customers.

5. Build Your Own Mailing List – Your customers, trade show leads,
other prospects, inquirers and former buyers are the feedstock for
your own comprehensive and direct marketing list. Be sure to include
opt-in email addresses. Many BLC list customers have also asked us to
market their organizations’ mailing lists. Got an up to date list of
10,000 or more names? Ask us about marketing your file for additional
income.

6. Focus on Your Audience – Your selling message should address the
specific needs and interests of your audience. A good list
professional will be specific too. With the details you give them,
they will recommend lists that home in on your best customer
prospects.

7. Types of Lists:

– Direct Mail (Snail Mail) – For use in direct mail marketing programs
conducted by the marketer. Many of these lists are also available with
telephone numbers at additional fees for telemarketing programs.

– Email – For use in email marketing programs. Reputable and effective
email lists use only opt in names. Email list owners nearly always do
the mailing for the marketer.

8. List Sources – Keep in mind a few terms when considering lists:

– Association – Professional or trade association membership buyers.
Many of these individuals also purchase other offerings from their
organizations.

– Subscriber – Magazine or continuity subscription buyers. Sometimes
offered along with names of expired subscribers at a lower price.

– Buyer – Proven buyers of a list owner’s product or service. Often
offered with a “hot list” or “recent buyers” subfile at an upcharge.

– Compiled – Names of prospective buyers compiled by a third party.
While not usually considered as productive as association, subscriber
or buyer lists, compiled files can be effective.

9. How Lists are Priced – Direct mail lists most often have a base
price per thousand names, expressed “/M”. Options to select geographic
areas, job titles, industries, or to add key coding and the like are
additives also priced by the thousand names. Shipping and handling
charges are charged by the order.

10. How Mailing Lists Are Supplied – Today, most mailing lists are
sent via email. However, they can also be provided on floppy, CD,
Cheshire and pressure sensitive label stock.

11. Get Your Envelope Opened – A live stamp, instead of pre-printed
indicia or meter mark, short teaser copy and name and address printed
directly on a closed face envelope will go a long way toward keeping
your mailing from landing in the trash unopened.

12. Use Color in Your Letter Effectively – Try a blue signature and
sparing color use elsewhere to emphasize your most important points.

13. Give all the Product Details in Direct Mail – Give your reader
everything he/she needs to make a decision. Features, functions and
benefits… the more the better.

14. Be Extra Brief in email – You have just fractions of a second. Be
quick and tempting. Use the subject line as your teaser copy. Link to
your home page in several places.

15. & 16. Work with a List Professional – (This tip has two numbers
because it’s so important.) Use a list pro with years of experience,
hundreds of regular customers and a solid reputation throughout the
business. They should have access to the best lists and work with
sources around the world. List professionals can help you find
promising new names that you never knew existed, and they’ll steer you
away from those files you ought to avoid. A list pro will also
coordinate the time-consuming list acquisition process (ordering,
tracking, shipping, billing, etc.) at no additional charge to you.

Click here to read the original article  http://www.bethesda-list.com/lists/renting-mailing-lists

Bethesda List Center, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.   Bethesda Emedia Marketing is a Full Service Email Transmission Service. “From your text and graphics, Bethesda Emedia does the rest!”

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Dec 24 2012

Looking for a List Manager? Bethesda List Center is your answer.

With Spring knocking at the door, it is a good time to review your list sales, practices and asking yourself, “Am I getting everything I should from my list management company or why do I need a list management company?”  Bethesda List Center is an extremely unique company with your best interests at heart each and every day.  The company is run by two of the most knowledgeable professionals in the industry today and the rest of the staff has tons of experience handeling all aspects of list management.  Their decades of experience and commitment will turn your slumping sales, daily list hassle and time consuming into successful gains.

Shopping for a list and managing your list.
You are your own best list source. Comb your list of customers, trade show leads, other prospects, inquirers and former buyers as the backbone for your own comprehensive direct marketing list. Always include opt-in email addresses. Many Bethesda List Center customers have also asked us to market their organizations’ mailing lists. If you already have an up to date list of 10,000 or more names, we can advise you how to go about marketing your files for additional income. Your selling message should address the needs and interests of your audience. A good list professional will be specific, too. With the details you give them, they will recommend lists that give you an outlook to your best customer prospects.

Mailing list managers such as Bethesda List Center (BLC) can help individuals or organizations rent their lists. For some organizations, such as specialized niche publications or charitable groups, their lists may be some of their most valuable assets, and mailing list managers help them maximize the value of their lists. They can also help with coding, analysis, and complex issues of usage that may be confusing to new users. This is especially true of organizations that are in the process of converting from bulk mail to electronic mail.

Bethesda List Center represents many List Owner Links to the direct marketing industry.
We increase List Owner Links’ rental income while relieving them of the burdens of:

Marketing and Selling
Bethesda List Center‘s intensive promotion and constant direct selling means increased list revenue for owners. Our active relationships with nearly all recognized list brokers and many large mailers give BLC List Owner Links far greater market exposure than they could generate from their own efforts.

Order Fulfillment
Bethesda List Center shoulders all of the time-consuming tasks of order fulfillment. We produce, ship and track list orders faster than anyone else in the industry.

Customer Service
Bethesda List Center responds quickly and effectively to mailer needs. That is our business.

Billing and Collecting
Bethesda List Center manages the detailed tasks of invoicing, bookkeeping, and collecting for every list order. Our owners receive activity reports and rental revenue, monthly.

Would you like to learn more about some of the organizations whose lists we manage?
Links to their sites are available on our List Owner page.

http://www.socialmonkee.com/index.php?af=123467253

Bethesda List Center, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.   Bethesda Emedia Marketing is a Full Service Email Transmission Service. “From your text and graphics, Bethesda Emedia does the rest!”

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Nov 23 2012

Can’t find a list to meet your needs? Contact Bethesda List Center

Can’t find the list you needs? Consider BLC’s custom research!

We can build and maintain a database of prospects, customers or influencers for you based on your requirements. We can build it from scratch or enhance lists. We handle all the research, plus all the technical work.

Bethesda List can conduct campaigns in the US, Canada, the United Kingdom, Europe, India, the Pacific, Asia and worldwide.

Getting started is easy:

– Define whom you need to reach. Bethesda List works with your lists, or we work with you to identify a list that will work for your campaign.

– One day of testing is done. The cost of this day is set in advance and generally is about $700. Of course, you get access to any and all names that are generated during this time.

– Once the test phase is completed, modifications are made to the script, the list and any other variable to help you pinpoint those individuals who are best suited to your offer.

– Turn around on most telephone campaigns is about 10 days for fewer than 5,000 names. Longer, for larger projects.

Bethesda List Center, Inc., is based in Bethesda, Maryland. The company is 20 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing, which provides Full Service Email Transmission Services. Your text and we can do the rest.

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Nov 21 2012

Bethesda Emedia Marketing has your email marketing solutions

Solutions for Email Marketing

Bethesda Emedia Marketing’s goal is to maintain high standards for email delivery and email marketing analytics.

In a world full of spam, Internet Service Providers have to decide how to handle and filter each email:
Do we mark this email as spam and delete?
Do we mark this email as spam and deliver it to the user?
Do we deliver the email straight to the user’s inbox?

Our team of experts can help ensure your messages get delivered to the user’s inbox.
Higher email delivery rates mean a noticeable increase in sales and conversions.

Bethesda Emedia Marketing, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

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Jul 30 2012

Free Marketing Newsletters from Bethesda List Center

Bethesda List Center, offers free marketing newsletters published every Monday through Thursday.  Sign up for all of them or the ones that will help you and your company the most.

Take advantage of the decades of marketing experience that Bethesda List Center and Bethesda eMedia Marketing bring to the table.  You will gain insight and find keys to success in every issue.

Click here to sign up today:  http://www.bethesda-list.com/lists/free-newsletters

Bethesda List Center, Inc., is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.

 

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Jul 20 2012

Quick Direct Mail Campaign Guide from Bethesda List Center

Bethesda List Center, the Who’s Who in Direct Marketing has created the ultimate guide to DM campaign creation and implementation.  “The 3-Minute Guide to Direct Mail” will educate even the direct mail novice on the “In’s and Out’s” of a successful direct mail campaign.  Sign up and download your free copy today!
Click here:  http://www.bethesda-list.com/guides/how-to-create-and-run-a-direct-mail-campaign.html
Bethesda List Center, Inc., is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda List Center has a sister company, Bethesda Emedia Marketing.

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Jul 13 2012

Is your company social? Ask Bethesda Emedia Marketing.

Email Social Marketing

Bethesda Emedia Marketing is a full-service industry-leading provider of online emarketing solutions.

BEMSocialSearch is a unique reporting system that lets you see what effect your marketing campaign has into the social media. Currently, 10 different social sites are reported including Facebook, Twitter and LinkedIn.

You are able to tell the number of people forwarding your eMail in the social media world.. and more importantly, the comments made.

This is a benefit of working with Bethesda Emedia Marketing. You gain an experienced group of Email Marketing Experts who do the heavy set-up, testing, sending and reporting.

Our solutions and tools include direct marketing applications, data management, data intelligence, lead generation, email lists, and best practices consulting.

For more information please call area code 301 plus 968-1712.

Bethesda Emedia Marketing, is based in Bethesda, Maryland. The company is 19 years old and specializes in business-to-business marketing campaigns with direct mail, Email, CPA / CPL – click per action / click per lead, web marketing, SEO and website landing pages.

Bethesda Emedia Marketing has a sister company, Bethesda List Center.

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Jul 09 2012

Email Knowledge System, available with Bethesda Emedia Marketing

Email Knowledge SystemSM

Bethesda Emedia Marketing has a sister company, Bethesda List Center.

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