Mar 09 2010
Single Keywords are for losers…
So says this very interesting article from WordTracker, “The long tail of keyword research”…
http://ow.ly/1g7TU
It appears the author is right. Even the top 20% of all your clicks have many, many very small traffic keywords.
The number of searches done in the month studied was 113 Billion across the search-universe. There are lots of potential customers who don’t think and act like you, thus you need to cast a wider keyword net than you might think you need to. But don’t just stuff words on the page, that is not too useful and your sentences sound and read in a very strange fashion.
The result on the “long tail” thinking is expressed as a graphic “the long tail is so long that the head is of no significance”.
This article is a goldmine of good ideas for natural SEO campaigns.
