Using old methods in your email campaign? Exhausted your ideas on how to further optimize traffic or revenue? Here are a couple tactics for an email makeover.

1. Personalize Subject Lines
Many email professionals consider personalizing the subject line to be a best practice. Studies have shown that click rates increase when you simply add in the recipient’s name. However, beware overuse! The effectiveness will decrease with overuse. Mix your strategies up.

2. Mixing It Up
Tweak your messages. Be creative and vary it up. Try an HTML message for a few weeks, then switch it to just text. You can even try different templates and formats. The idea is to keep the reader engaged and prevent them from getting bored from looking at the same old visuals. Audiences will react to different colors and schemes. I’m not saying to change your messages and formats drastically! Just tweak them, but keep the core of your style consistent.

3. Test Day
Find out what day draws the most open rates. Collect your data and aim to send your emails on that day. Studies find that the weekend will draw less open rates. However, that is entirely up to your audience. Conclusion? Test, test, test!

4. Behavioral Segmentation
I cannot stress the importance of segmentation enough! Segmentation keeps your emails relevant and personalized to the needs of your audience. Don’t send someone something they are not interested in. You will only hurt your ROI and campaign analysis when it’s time for you to check your progress.

5. Optimize Landing Pages
Test your landing pages for which ones will show the best improvement in click-throughs. Your landing page is almost as important as your email. If your emails are linking somewhere that is unimpressive to your audience, you can lose audiences who will not follow through with the action you would like them to make.

6. Clean Lists
Make sure you are cleaning your lists regularly. What is the point of keeping old inactive emails? It will save you money, time, and keep your stats honest.

7. Implement Social Icons
Social media is the rage and it is still going strong. Add an icon to link to your social media platform. For example, Twitter or Facebook.

Email Marketing experts Bethesda Emedia Marketing offer email marketing strategy with proven higher results.
Check out how you can increase your deliverability and conversions easily.
www.BethesdaEmediaMarketing.com

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