Archive for April, 2010

Apr 29 2010

AASHTO Mailing List

AASHTO is the American Association of State Highway Transportation Officers. These are the managers and engineers responsible for the roads, bridges, airports, waterways and other public transit building and technical updates.

72, 756 names of book buyers and prospects are found on this list.

The list helps you target them by product interest:

AASHTO reports                        1,366
AASHTO archives                         213
AASHTO-AGC-ARTBA                        465
Administration & Economics              419
Bridges & Structures                  6,740
Construction & Right of way             281
Design & Traffic                      9,596
Maintenance                             211
Materials                             2,523
Planning & Environment                  447
Rail & Highway Transport                 28
Ref/Miscellaneous Pub/Projects       53,272

Also selectable are Job Function, Revenue Size, Employee Size and Geography
Full details about this data card are to be found here:

http://www.bethesda-list.com/datacards/AASHTO-listrental.htm

This is an excellent list to reach engineers and heavy construction professionals. What do you think?


                    			

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Apr 19 2010

eMail lists for China Business Professionals

Bethesda List Center has teamed up with BDL Media to make the eMail lists of the subscribers to their eNewsletters available. Most of these subscribers are in China.

These lists are in vertical markets that are sometimes very hard to identify on many lists…. and in most cases, the publications are in English and Chinese versions – so choose your language of promotion.

Also, Bethesda List sends the eMails from China. This means 1) much better delivery from a known and trusted source within China and 2) a significant time delay for North American and European mailers. So plan on a minimum of 3-5 business days to set-up, test and send any promotions.

Here are the Chinese lists available:

China CSR Corporate Social Responsibility in China eNewsletter Subscribers

http://www.bethesda-list.com/datacards/ChinaCSREmail-listrental.htm

China Hospitality News eMail Subscribers

http://www.bethesda-list.com/datacards/ChinaHospitalityeNewsletter-listrental.htm

China Retail eNewsletter Subscribers

http://www.bethesda-list.com/datacards/ChinaRetaileNewsletter-listrental.htm

China Tech News Opt-in eMails

http://www.bethesda-list.com/datacards/ChinaTechNews-listrental.htm

Are you seeing more interest in promotions to China?

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Apr 08 2010

Why SEO is Essential for Your Online Success

Published by Bethesda List Center under Mailing Lists

Search engine optimization, normally referred  to as S E O is the fine tuning of a  site so as to achieve higher rankings in the search engine results. In this article, we’ll examine SEO practices to use when using up to date web technology .

SEO begins with making   your site very focused . This means choosing the correct website domain name and working out the right keywords for which to optimise every individual page.   It then involves optimizing your page content by using your keywords often ( the recommendation is up to 7 %, )  to aid search engines understand what your webpage is about.   Search engine optimization requires organization and it is this organization that will get you ahead of your competition.

There are hundreds of tools that a webmaster can use to help optimize their website. But careful research is needed to make certain the tool you you use: 1. Works; 2. Is appropriate for you. Checking on forums, looking at demos, and knowing clearly what it is you want to achieve are essential.

SEO is the key to a successful web site.   By optimizing your site,   you drive traffic from search engines to your site , build reputation for your website and gain popularity.

SEO is very much more of an art than a science and is rapidly becoming a necessary body of know-how for business owners. According to a recent study nearly 91% of all internet users use a search engine to find information.

Search engine optimization is the most proven methods of getting high online visibility, popularity, plus search result page ranking.   All businesses or companies or individuals wants their website to be seen in the top ten in the search engine result pages but that’s not always possible.  

suitable put together search engine optimized articles are written around  specific keywords or keyphrases. The exact wording or phrasing is determined through keyword research that is done before creating your web page. (A great free tool can be found by searching for “free google keywords tool”)

These are just a few thoughts on what SEO is and why it is a determiner to the success of your online business.

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Apr 07 2010

For the Truth about Fortune High Tech Marketing

Published by Bethesda List Center under Mailing Lists

Paul Orberson started Fortune High Tech Marketing in 2001. Currently their base of operations is in Lexington KY. This means that FHTM has graduated past the 5 year mark, which in this industry has become the hallmark for a successful launch . There are many multi level marketing companies that never make it past their first year in business. This would imply that FHTM has a competent management team and infrastructure . These are unquestionably two components to look for in your search for a company to call home.

The FHTM opportunity comes across very straight forward and we have not found anything in between the lines that would be a cause for alarm . Some things we would like to mention are that FHTM is using a newer model in the multi level marketing industry. In the distant past as with some of the larger mlm’s like Amway, the way things were done was a bit different. With the older companies traditionally they would manufacture their own products which would then be sold to the distributors to house and then re-sell to their customer base. This obviously could become an issue for those that did not have easy access to storage space. This model none the less made fortunes for some. The next phase was to incorporate drop-shipping. The new sales rep would use an affiliate link and the customers could order products directly through . The company would then ship the product to the customer and the sales agent gets the commission. Many companies are still operating in this same way today and it has become a very lucrative model.

Fortune High Tech Marketing is part of the innovative trend that we will call phase 3. With this new phase there is just one slight variance . That is that the network marketing company is no longer manufacturing their own products . They are actually partnering with other companies and selling the products of those other companies through their distributor base. This provides sales agents the benefit of having a more sizeable product base to sell . More products mean additional opportunity for income .

Product Categories

Health & Beauty

Services

Entertainment

Communications

There are a multitude of products within each category. This really does give~really gives} the sales agents a wide open market place. It might be wise for sales reps to pick one market and target their efforts in that direction as to not spread themselves to thin. Having said that, having a variety of choices is a good thing in business. It should be a breeze to find products or services that are a good fit with some of your interests. This will make the sales process much more enjoyable which might just increase profits.

How Sales Reps Get Paid

For starters you have to be qualified to earn commissions with the company. The way to get qualified is to bring in 3 customers for service. These customers can even be you . For Example you could sign up for phone service or satellite TV at your home etc.

Residual Income

The company pays out 2%-25% commissions to its sales reps for products and services that they sell.
The company also pays out residual commissions to you for services sold by sales reps on your first level.

Bonus Income

The company pays out $100 for each new distributor that joins your organization as soon as the new distributor brings in 3 new customers.

What are the start up costs ?

There are 2 start up levels

$75

$300

Having  said that, anyone who is taking this business seriously should opt for the $300 as this is necessary to qualify for the bonus commissions.

Fortune High Tech Marketing passes the test as a great opportunity for those seeking to create generate income from home.

Regardless of which opportunity you choose , it is of the utmost importance for you to have systematic processes in place that generate lead flow and automate the sales process for you. If you don’t have systems like this in place your failure in this business is guaranteed. Access FREE Network Marketing Training Here

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Apr 07 2010

Mentioned in today’s DirectListline

The new international mailing list – UK Business Leaders Postal and Email.

Here is the link to the Bethesda List Center data card:

http://www.bethesda-list.com/datacards/UKBusinessLeadersPostalEmail-listrental.htm

The Direct ListLine Link is here:

http://enews.penton.com/enews/direct/listline_/2010_04_07_direct_listline/display

This list has lots of selections: Job Title/Job Function, Company Size, Revenue Size, Geography and more.

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Apr 01 2010

How to build a file – the US Census walks every route

Today is Census Day in the USA. This event happens every 10 years, as it has from 1790. A great time to get the pulse of our nation’s activities.

Very interesting interview with the Director of the US Census on the PBS Newshour last night about the in’s and out’s outs of trying to find every person living in the USA.

This counting includes everyone, not just citizens. The first census counted everyone and all after that have made the effort as well.

It is not possible to overestimate the importance of the Census to government and our marketing industries.  Gathering the data for what was said to be 120,000,000 households is a task that is vastly under appreciated.  Last Summer, every street with housing on it in the US was walked by a Census worker who noted all housing addresses.

This was after getting all the commercial lists, various utility lists, government lists and the like. A massive undertaking to attempt to reach everyone who puts their head down in the US to sleep.

Costs – amazing.

If  you are among the folks who return the printed form. Cost to the taxpayer is estimated at under 45 cents.

Don’t fill out the form and someone is going to the door and asking the questions. Cost $60.

Both cost figures are way below the cost of a typical marketing sales call for almost every company. “Volume, it’ s volume.”

Here is a link to the video interview

http://www.pbs.org/newshour/bb/government_programs/jan-june10/census_03-31.html

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