There’s no doubt we’re in the thralls of an economic downturn (if not worse), but there are steps to take to ensure your direct marketing plan survives and even excels in the current environment.

The virtual seminar “Recession Proof Your Direct Marketing Plan” is all about helping you do that.

From the DMA website:

During an economic slowdown, the finance department will tell you to stop marketing. But you won’t. This is no time for conservatism, cutbacks or fire sales. This is the time to step up marketing. This session will enable you to retain customers in a slowdown. You’ll learn how to adapt your direct mail, interactive and TV-print-radio campaigns to reach customers with messages that retain relevancy during a downturn.

Learn how to defend you marketing budget
Learn how to redefine targeting
Learn how to re-evaluate media mix

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The Active Contractors and Bidders Eagle Eye Publisher mailing list has nearly 150,000 qualified leads in the government contractor sector.

This list has unsurpassed accuracy at naming and identifying active bidders an federal government contractors. The file contains executives at companies providing goods and services to federal government markets and a wide range in companies according to size, goods provided and services provided. You’ll be able to target the niches within the list your direct marketing campaign needs by using the unique selectors.

Target only those leads that match your profile, based on: SIC/NAICS Code, Company Size, Sales Volume and Geography.

View Data Card or Search Bethesda List Center for similar lists.

The Purchasing Professionals American Execs Database mailing list has nearly 70,000 highly qualified leads at Purchasing Companies across the United States.

This list features Executives and other purchasing professionals with names like: Purchasing Vice President, Purchasing Manager, Buyer, and Purchasing Agent.

The list is highly selectable, meaning you can target the best leads for campaign within this list using the following criteria and its sub-criteria: Job title, company size, sales volume, geographic location, ethnic origin.

View Data Card or Search Bethesda List Center for similar lists.

The Email Evolution Conference will be held February 9th in Scottsdale, Arizona.

Described as a must-attend event for email marketers, the Email Evolution Conference is 3 days of focused learning, networking and exploring at the only conference for and by email marketers.

From the DMA website:

Join us Tuesday morning to kickoff two full days of sessions and networking with an extraordinary keynote by Stan Rapp, Chairman, Engauge and author of Max-e-Marketing in the Net Future. Stan’s keynote, “The Writing on the Wall for Winning in 2009: It’s the e-conomy, stupid!” will address how you can benefit from a radical shift in marketing priorities. Rapp will discuss how “direct+digital” moves to the center of the stage as the new one-to-one-to-everyone mass marketing. Don’t miss this opportunity to learn from an industry icon.

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The American Executives Database is a massive list of nearly 21 million business decision-makers in US companies and corporations.

This list includes practically every single business or industry type, including: agriculture, construction, education, finance, health services, manufacturing and wholesaling. Each major area is further broken down into subgroups, letting you target the niches you’re after.

You’ll also be able to employ selects, which all you to target specific leads that match the qualities your looking for in terms of: job titles, job function, company size, sales volume, geography, and ethnic origin.

View Data Card or Search Bethesda List Center for similar lists.

The Government Services American Executives Database mailing list has nearly 300,000 leads of business decision makers in a multi-billion dollar market.

This list has decision makers and purchasing agents in government services including: Government offices, courts, police and fire departments, public health programs, executive, legislative, justice and general government, human resource programs, administration of environmental quality and housing and many more.

Target your mailers to only those leads that best match your criteria based on: job title, job function, geography, ethnic origin and employee size.

View Data Card or Search Bethesda List Center for similar lists.

On February 3rd, 2009 the 23rd Annual Circulation Day will be held in New York City, New York.

From the DMA website:

In one action-packed day, you’ll hear stellar speakers navigate the world of circulation marketing. You’ll learn:

• How traditional publications are integrating online content
• Helpful tips and tricks-of-the trade
• Leading-edge direct marketing creative strategies
• How to maximize database research to generate acquisitions and secure renewals
• A “zillion” circ ideas and more!

As an attendee, you’ll be able to network with peers and colleagues and get new ideas to make your marketing efforts sing.

Get more information!

The Wholesalers American Executives Database mailing list puts in into contact with the decision makers at major Wholesalers.

Mailers can target their prospects using their own criteria and selects to best reach the audience suited to your direct marketing campaign. This database list contains both durable and non-durable wholesalers dealing in things such as: autos and other vehicles, parts, furniture, lumber, brick, stone, construction material, photo equipment, electrical equipment, heating supply, jewelry, petroleum products, books, flowers, and much more.

Target your leads of choice by: Job titles, job functions, company size, sales volume, and ethnic origin.

View Data Card or Search Bethesda List Center for similar lists.

The Small Businesses American Executives Database has over 18.5 million leads that let you make direct contact with responsive business leaders, purchasing agents and decision makers in American small businesses.

This list is highly selectable, letting you get the most bang for your buck. You can target within the 18.5+ million leads only those that match your criteria on things such as: Job Title, Company Size, Sales Volume, Job Function, Ethnic Origin, and Industry.

View Data Card or Search Bethesda List Center for similar lists.

The RNA Worldwide list has over 90,000 leads in a hard-to-reach niche.

RNA, or Ribonucleic Acid, research is an area that deals mostly with single-strand molecules. The names of this list are researchers and science and pharmaceutical executives that are working on a variety of areas including the increasingly important area of gene regulation and protein synthesis.

This is one of the technologies believed to be the most promising for the development of future drugs.

You can target the names on this list to best match your ideal customers by choosing selectors: Job function or Geography.

View Data Card or Search Bethesda List Center for similar lists.