Learn from experts how to find and use the best mailing lists to make your direct marketing campaign a success.

Whether you’re new to direct mailing or have been at it for years, these tips will help you learn how to do the math, consider other factors such as packaging and presentation, and guide you in selecting the most effective lists and then tracking the results for further improvement.

1. Do the Math – Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and unit sales the project must generate to break even. Remember, it’s money that matters first; percentage response rate comes second. In other words, your campaign might actually be a big money maker, even if it has a low percentage response rate.
2. Always Key Code, Record and Analyze Results – Assign a key code to each list, record and analyze the responses for each code. You’ll see which files are working better than others. Do this on every mailing. When email marketing, use coded links to a special order page in your web site. Many mailers do the key coding but neglect to record and/or analyze, so they never learn what works and what doesn’t.
3. Test Everything Else, Too – Copy, package design, offer, pricing and timing are key elements that can also affect a direct mail campaign. Key code, record and analyze results of each change in your mailings.
4. Be A Smart List Buyer – Keep in mind a few things when you’re ordering lists:
   · One time use – Lists are for one time use only. The names
   are the property of the list owner. However, mailers do
   own the names of those individuals who respond to their
   promotion.
   · Be flexible – Direct mail lists offer many options;
   however, all the bells and whistles may not be available
   on every list.
   · Samples – List Owner Links usually require a sample; even
   if it’s just a rough sample of what you plan to send.
   · Time – Many lists can be shipped in 24 hours. Others
   may take a week or more.
   · Minimums – Most List Owner Links require a minimum order of
   5,000 names.
   · Prepayment – Most list suppliers require prepayment
   from first time customers.

Read More…

This is the list you’ve been searching for to add to your direct mailing campaign for financial related services and literature.

The Major Financial Organizations Worldwide Database list form Bethesda List Center brings you over 100,000 high quality leads involved in financial organizations all over the world.

The Major Companies Database fromGraham & Whiteside offers more than 500,000 businessexecutives by name and title from 87,130 of thelargest companies in 132 countries.

Drawn from the Major Companies Series of Directories, the authoritative information source used by the leading international corporate, industrial, investment, and financial services business communities, the Major Companies Database is continuously updated by phone and fax.

There are dozens of selects, including Named Executives, Sales Volume, Job Function, Industry, Total Assets, U.S. SIC Code, Company Size, Phone and Fax Numbers, and a geographical select by continent or country.

Use these features to maximize your ROI, only mailing those leads that match your consumer profile.

View Data Card or Visit Bethesda List Center.

The Business Executives and Professionals Kompass USA list from Bethesda List Center has been updated and expanded.

This list now brings you nearly 500,000 high quality leads.

This data card details the US counts for business executives and professionals. The lists are carefully researched via telephone interviews and the data is standardized so that the cultural differences in Job Title/Job Function is expressed in a standard format.

Overall, about 50 different selections are available on these records including Kompass’ unique classification system. This system permist a global picture of the
specific industry whatever the country or the continent and it avoids having to cross-match SIC codes to fit into the local version of this system.

This is a comprehensive and high quality list of business executives in the United States. You won’t find another as comprehensive and customizable as this one.

View Data Card or Visit Bethesda List Center.

The After Market Manufacturers of Car Parts Worldwide mailing list from Bethesda List Center brings you nearly 30,000 high potential leads in the after market car manufacturer industry.

The list identifies executives and professionals who help manufacture, design and market such things as shock-absorbers, tailpipes and other things.

This list is drawn from the over 50,000,000 names found on the Worldwide Executive and Professional Database from Frankform. Frankform, a leading list database manager, continuously updates this very large file world-wide and for the U.S.

You can further maximize the ROI on this list by using criteria to mail only those potential leads that match your customer profile. Choose by job function, business/industry, gender, and discipline. Of course, you can also select geographically by region and country, by 5-digit UN SIC Code, and by size of company.

View Data Card or Visit Bethesda List Center.

The Software Engineers in the USA list from Bethesda List Center brings you over 80,000 software engineers across the United States.

These professionals are frequently the key members of the development team that designs and maintains software programs.

This list is drawn from the over 39,000,000 names found on the Worldwide Executive and Professional Database from Frankform. Frankform, a leading list database manager, continuously updates this very large file world-wide and for the U.S.

This is a great list for marketing electronic gadget or computer related material, literature, or training services.

Maximize your ROI by using criteria to determine who to send your mailer to. Choose by job function, gender, geographical location, income, industry, and company size.

View Data Card or Visit Bethesda List Center for more information.

The Respiratory Therapists in the USA list from Bethesda List Center brings you nearly 100,000 professionals.

Respiratory Therapists, under a physician’s medical direction and supervision, plan and implement a variety of therapeutic and diagnostic procedures for patients suffering from a wide range of heart and lung disorders. They are also responsible for the purchase, operation and general maintenance of complex equipment. Respiratory Therapists combine technical skills with scientific information for the benefit of the patients they serve.

This list is ideal for marketing respiratory related literature, training or seminar/conferences to people who are actively interested in the field.

View Data Card or Visit Bethesda List Center for more information.

The Construction Specifications Institute Masterlist mailing list from Bethesda List Center brings you over 66,000 construction professionals.

The Construction Specifications Institute (CSI) is the standard-setting, professional association of the non-residential building design and construction industry. Its members include architects, engineers, specifiers, contractors, project planners and managers, building owners and managers, planners, construction products manufacturers, and other construction professionals.

The list is ideal for any offer involving building design and construction: product offerings, books and magazines, professional seminars and training, and a wide variety of software and hardware products for project design and management. And, the list is highly selectable by member occupation, for effective segmentation.

You can further maximize your ROI by choosing the names that match your criteria under the following selectors: Job function, gender, geography.

View Data Card or Visit Bethesda List Center for more information.

The Fierce Digital Media Masterfile (Postal) list from Bethesda List Center puts you in touch with industry professionals concerned with digital media.

Whether you need to direct market to the inside of the gaming industry or mobile content publishing, this is a great list that promises high ROI.

The Fierce Digital Media Masterfile includes newsletter subcribers from the following publications: FierceGameBiz, and FierceMobilContent.

FierceMarkets is a business-intelligence publisher, producing eNewsletters, websites, webinars, conferences and live events in specialized vertical markets. This postal list includes subscribers, attendees and inquirers to all the products offered by the company. Many of these people work for
Fortune 2000 companies in a management function.

Further narrow your list by criteria such as geographical location or the source of the information.

View Data Card or Visit Bethesda List Center for more information.

June 5th, 20008: The Creative Direct Marketing Strategies Seminar will be hosted in New York City, NY.

From the DMA website:

Develop innovative and successful direct mail strategies for your company and jump-start your direct marketing career. Learn dozens of proven tools that the country’s biggest and best companies rely on. This unique and interactive two day seminar will ensure you know how to make your next direct marketing campaign a huge success. Learn everything you need to know about positioning, choosing the right target market, developing the most effective message, and making your creative work.

This training is valuable for:

• Direct marketing managers, directors, and VPs of any company
• Account directors from advertising or direct marketing agencies who want to sharpen their strategic skills
• Copywriters who want to improve their strategic sales skills
• Anyone who is responsible for the success of the business-to-business direct marketing programs within a company – especially senior executives and sales managers

The Medical Professionals by Specialty in Brazil (e-Mail and Postal) list from Bethesda List Center offers you over 50,000 names.

This list details over 90 medical specialties with email and postal selections available. This list permits mailers to target either with e-mail, postal or a combined mailing. Large order discounts are
available for the e-mail portion of this list.

This list is drawn from the over 50,000,000 names found on the Worldwide Executive and Professional Database from Frankform. Frankform, a leading list database manager, continuously updates this very large file world-wide and for the U.S.

The names on this list can be selected by their Specialty or Job Title/Function, letting you maximize your ROI by targeting the most relevant names within this already niche-focused mailing list.

View Data Card or Visit Bethesda List Center for more lists.