The Fufillment Management Association will be hosting a seminar entitled “The Evolution of Verified Circulation” on April 16, 2008 in San Diego, California.

This seminar will feature Cary Zel of ProCirc as moderator and Lindsay Valk of Hearst; Teresa Perry of ABC and Rich Murphy of BPA Worldwide as panelists.

Get more information and register on the the FMA website.

The newly updated Wholesalers American Executives Database list is ideal for manufacturers of both durable and non-durable goods.

This list contains 1.5 million contacts to business decision makers at Wholesale companies nationwide. Market your goods and products directly to potential mass-purchasers.

Wholesale trade mailers can target their prospects using the Wholesale American Executives Database. Included in the database are wholesalers of both durable and nondurable products such as: Autos and other vehicles, parts, furniture, lumber, brick andstone, construction material, photo equipment, office equipment, computers and peripheral equipment, store supplies, medical equipment, optical goods, lab equipment, engineering supplies, metal products, minerals, electrical equipment and appliances, hardware, plumbing, heating supply, air conditioning, refrigeration equipment, construction and mining equipment, farm and industrial machinery, transportation equipment, sport and recreation goods, toy and hobby goods, waste materials, jewelry, precious stones, paper, stationery, office supplies, drugs and sundries, textiles, clothing and shoe manufacturers, groceries, petroleum products, alcoholic beverages, books, flowers, tobacco products, paint and varnish.This list is highly selectable: target your mailings by job title, job function, company size, sales volume, or geographic location.

View the data card.

Whether you sell art supplies or are promoting a seminar or publication, the Photographers American Executives Database will give you access to over 50,000 quality leads.

The Photographers American Executives Database is a list with nearly 50% self-employed. The photographers are professionals at what they do, whether it’s wedding photography, family, teen, baby, child, couples, sports or business.

These individuals are actively seeking association memberships, technique publications, suppliers and distributers related to the arts field.

This list is highly selectable, allowing you to target your campaign by job title, sales volume, company count and geographical location.

Make the most of your advertising investment by marketing to potential customers that are already interested in what you’re offering.

View the data card here.

Promote your medical books, publications, and associations by marketing directly to interested parties.

The Medical/Surgical Nurses in the USA list has been recently updated by Bethesda List Center and offers you nearly 200,000 quality leads.

Medical-Surgical Nurses are responsible for the care of adults in hospitals, the community and in long-term settings. These professionals generally hold a degree in nursing or a related subject. They are an important part of the nursing profession.

With this list you can select your leads by geographical location, helping you to target the nursing professionals working within the focus of your marketing campaign.

View the data card.

Bethesda List Center has just updated their FierceWIFI Newsletter subscribers list.

Reach FierceWiFi eNewsletter subscribers with this postal list. FierceWiFi covers wireless broadband technologies including Wi-Fi and WiMAX. Subscribers are deeply involved in every aspect of their specific industry and have business decision making authority.

There are nearly 25,000 potential leads in this list and all of them are selectable my geographic location, allowing you to target your direct mailing campaign to the regions that suit your strategy best.

For more information and to the view the data card, click here.

Bethesda List Center has just updated their Active Sports Participants from Marathon Foto list.

Direct from North America’s official photographer of sporting and racing events! These are running enthusiasts and participants who have purchased high quality photographs of themselves crossing the finish line at major race events like the Boston, New York and Los Angeles marathons. 100% DIRECT MAIL SOLD! These UPSCALE, RESPONSIVE, EDUCATED fitness buffs run more than 20 miles each week, and almost all (98%) participate in sports beyond running!

This is a must-test list for all your sports/fitness merchandise and publications, vitamins, health and all upscale consumer offers.

There are nearly 100,000 potential leads on this list spanning North America, all selectable by recency of purchase and geographic location.

View the data card here.

In today’s current economic climate, making the most of each marketing dollar is essential. While there are still, and always will be, a base of buyers in need of your company’s services and/or products, today more than ever you need to target them more directly and make sure your ROI is as high as possible.

Does this mean you need to go out and hire expensive marketing research firms or spend your own time doing it yourself?

Not at all.

Direct Mail Marketing is a tried and true method for turning potential leads into confirmed customers. You probably already knew that and have seen the results. I’m not here to educate you about DMM campaigns, though.

GET THE BEST, SELECTABLE LISTS ON THE MARKET

Bethesda List Center has a huge index of postal and eMail lists for just about every industry and location on the planet. You can easily search and find the lists you’re looking for, whether you need North American Pharmaceutical Executives, non-US Doctors of Medicine and everything inbetween.

What makes Bethesda List Center stand out in the field is the quality of research and depth of selectors offered in their lists. Let’s use the example above.

Your marketing needs are unique. Sure, you need to target North American Pharmaceutical Executives, but what you really need to target are the Executives on that list in the Midwest, in companies over 100 employees and with revenues over $5 million. With Bethesda List Center’s comprehensive listing services, this is all possible.

TURN UP YOUR ROI

This doesn’t take a lot of work nor does it require an overhaul of your current campaign–it’s simply improving the quality of product you’ve already used as a part of your marketing strategy for years. Give Bethesda List Center a look and you’ll find the quality and quantity of potential leads you’re looking for to make your Direct Marketing Campaigns really stand out.

This list is ideal for Direct Marketing campaigns that are targeting potential purchasers of computer software/hardware, office supplies, insurance, etc.  

Get your marketing materials into the hands of decision makers at over 20 million small businesses nationwide. The Small Businesses list includes every major industry, with an employee size of 1 to 99. Agriculture, construction, education, finance, health services, manufacturing and wholesaling are some of the businesses covered.

Search by selectors for company revenue, size, location, # of employees and more.

To get all the information, go view the data card at Bethesda List Center’s website.

Published by FierceCIO, this list is comprised of CIO and CTO executives in IT companies that have subscribed to the FierceCIO weekly eNewsletter.

This is both a US and non-US member list, with subscribers ranging from North America to Asia. The FierceCIO eNewsletter is a daily executive IT management briefing for CIOs, CTOs, and senior IT managers.

FierceMarkets is a business-intelligence publisher, producing eNewsletters, websites, webinars, conferences and live events in specialized vertical markets. The email list only contains people who have subscribed to the weekly publication. Many of these people work for Fortune 2000 companies in a management function.

Get all the details on the data card.

Hosted in Fort Lauderdale, Florida, the Basics of Direct Marketing seminar is your opportunity to learn the trade.

From the NCOF website:

“Top-Drawer Operations & Fulfillment Education
Use-it-now ideas & strategies to boost productivity, slash operating costs, maximize efficiency, energize the workforce.
A full menu of educational choices covering the entire spectrum of fulfillment and distribution, beginning with full-day or half-day intensive workshops to master what you need to know.”

To read more and sign up you can go to their website.

NCOF website.