Bethesda Emedia Marketing announces that it’s Emarketing Library of almost 250 articles written by Emarketing experts is available.

The Emarketing Library articles are carefully selected by one of 9 marketing topics and then indexed for ease of use. Every effort is made to include information  in the library from recognized experts who are presenting the latest best practices and research based upon their professional experience.  The result is a comprehensive resource of Emarketing information and best practices.

Topics covered in the E-marketing Library include:

• Business to Business (B2B)
• Business to Consume (B2C)
• Ecommerce
• Email Marketing
• Free White Papers
• Google
• Pay per Click (PPC)
• Search Engine Optimization (SEO)
• Other

These articles were drawn from over 25 independent E-newsletters, publishers, webinar papers and other generally non-sales materials.  The information contained in the articles draws upon experts in each field. Access to the library is free and unrestricted.

Bethesda Emedia Marketing also publishes an Enewsletter that selects article of particular interest each Wednesday.This E-newsletter has 4-5 articles that have appeared recently and will be of interest to the Marketing Managers, E-commerce Managers, Advertising Managers, and Media Buyers.

To subscribe please use this link:

http://www.bethesdaemediamarketing.com/bem-news

To reach the Bethesda Emedia Marketing Emarketing Library click here:

http://www.bethesdaemediamarketing.com/library/

Bethesda Emedia Marketing is an Email Service Provider (ESP) that offers “white gloves” partnering associations; publishers; advertising agencies and media buyers; and,  small, medium and large businesses in the US and worldwide. The company has been working with customers since 2004. Bethesda Emedia Marketing is a sister company to Bethesda List Center, a recognized leader in world wide Business-to-Business direct marketing since 1992.

With  Bethesda Emedia “white gloves service” mailers can write the creative, supply pictures and the balance of the work is done by Bethesda Emedia’s technical staff. This permits many organizations to permit their staff work with important, company related issues while letting technical experts handle the messy details.

Among the creative work done regularly by Bethesda Emedia are: Enewsletters, Press Releases, Association Journals, solo e-mail promotions, timed promotional campaigns. Other technical services includes:  eMail list opt-in/opt out management; Opt-out linking; Search Engine Optimization (SEO) and email file maintenance.

Bethesda Emedia Marketing is located at: 4300 Montgomery Avenue, Bethesda, MD 20814-4463, or info@BethesdaEmediaMarketing.com

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Tweeter and Corporate Blogging Guru Debbie Weil has a series of talks in Washington on social media topics. Last night the speaker was Anil Dash of MacArthur Foundation funded Expert Labs.

The location, a wired cupcake shop in Georgetown with a pink bike parked out front, thus the name of the series.

Dash says the goal of Expert Labs is to open government (gov 2.0) using social media to LISTEN as well as talk to their audience. His company is currently working with the White House Science and Technology office. So far, no other gov’t agencies, Congress, etc.  Of course, he saw applications in the commercial sector as well.

During the discussion of his project, there was discussion about citizen participants having  to “put on a tie” when talking to gov’t. Really some form of identification and a call for responsible comment.

IMHO, not the way to get folks to participate.  Especially in this over-media hyped environment. Dash mentioned that most issues now activate the legalize pot crowd when comment is called for. So his software is able to collapse issues and summarize.

This new software is designed to have a civil conversation and learned discussion. Good idea, hard, if not impossible, to impliment. That is where Expert Labs software and cloud computing coming in.

Other attendees, in discussion with me, felt the whole conversation with all 305+ million Americans, in theory, was 20-30 years away due to computer limitations. I don’t think it’s the computer limitations but the fear of government, the certainty that everyone thinks they know best that is factor to slow this “group listening.”

I live and work in the Washington area and see plenty of boldface political people in  everyday life – at the supermarket, the gym, getting coffee and whatnot. They generally seem to be genuine but all too often, their objectives are driven by many things, the least of which is direct public input. Even for good ideas.

That is hard nut to crack. Did the Constitutional founders expect us to run everything by opinion poll? Or was it their belief that even a “common man” can do the job of representative in Congress by voting and shaping legislation he believes best represents his voters and any other groups he is representing.

Bethesda Emedia has been working diligently to put up articles on a variety of subjects. We have about 100 articles that we consider a “best of” group.  Best of all, they are organized with tags that include:

• SEO (search engine optimization)
• Direct marketing
• Direct mail,
• Email marketing
• B2B
• B2C
• Ecommerce
• Google
• Social marketing

We search out articles from many sources, this is not just a bare knuckles promotion for one or two companies. Some of our best ideas come from those who Tweet themselves. Our Twitter site, djamesbethesda, re-tweets winners as well.

Access to the Bethesda Emedia Marketing Library is free.

Tell me what you think.

The SBC-CON III seminar is an online seminar that is free to users and ready to watch on demand.

The conference brings together experts from BEA, IBM, Oracle and Progress Software for a full day of discussion, Case Studies and to provide answers to tough questions.

From the website:

The ESB-CON III Will Answer These Questions:

• How can ESBs scale to support critical 24×7 business needs?
• Do ESBs offer integrity and recovery for business-critical transactions today?
• How do ESBs allow IT and business to bridge their installed assets (legacy, packaged) with new technologies?
• How do ESBs help me simplify how I update my business software with new rules and policies
• What benefits have F1000 customers seen from ESBs in the first 6 months?
• What’s on tap for ESBs in 6-12 months?

Read more

The Direct Marketing Institute will be hosting a 2-day seminar in Costa Mesa, California April 13th to the 14th. This will fast forward your learning curve and help new direct marketers to avoid costly mistakes.

From the DMA website:

In three information packed days, you will:

• “Fast forward” your learning curve, your productivity for your employer, and your career advancement
• Gain a broad-based understanding of DM, covering key issues of Cardinal Principles, media, offers, creative, list/database and targeting, and research/testing, with an emphasis on mail and internet.
• Take home a “best practices” understanding of direct marketing, and a context for making decisions in order to avoid common mistakes and improve your ROI.

Get more information

The Creative Direct Marketing Strategies seminar helps you develop innovative and successful Direct Mail strategies for your company.

Benefits of Attending

Over two fast-paced, highly interactive days, you’ll learn:
• How to develop a “blueprint” for your program that will help ensure success before the creative work begins
• 4 important ways to segment your prospects and develop more targeted appeals
• 17 proven direct marketing techniques you can immediately apply to your own program. (Even if you use only one or two – it will more than justify the cost of this seminar!)
• 7 specific checklists for creating and evaluating direct mail letters, brochures, reply cards, involvement devices, and print ads
  Bring your samples (or work in progress) and get personal feedback from your instructor and or group reaction, ideas, and suggestions from other attendees.

Get more information

The DMA: Basics of Direct Marketing seminar will be held in Philadelphia, PA on April 16, 2009.

This marketing seminar will fast-forward your learning curve and help you master the essentials of B2B and B2C marketing strategies.

From the DMA website:

• You’ll build new skills faster – immediately improve offers, creative, copywriting, research/testing … everything you do.
• You’ll enhance your career – after the seminar, you will be the one others come to for advice on choosing the best list segments to target audiences, applying type font and layout to improve comprehension and response and deciding which marketing media – direct mail, Internet or print – to use.
• You’ll avoid mistakes – even if you apply only one technique that helps you prevent a potentially major error and loss, you’ve paid for the seminar many times over.

Get more information

On March 23, 2009 the Direct Marketing Institute will be hosting a seminar in New York City.

The event is geared towards direct marketers, especially those new to the game. You can fast-forward your learning curve and avoid costly mistakes while building up your tools and skills.

From the DMA website:

Direct Marketing Institute is a 3-day seminar. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs – online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media – then the 3-day Institute is for you. Choose your location and date now.

Get more information

The MarketingExperiments Landing Page Optimization Certification Workshop will take place in Miami, Florida on March 14th, 2009.

This workshop helps attendees maximize the efficiency and conversion rates for landing pages as part of large marketing campaigns.

From the MarketingSherpa website:

During the course you’ll learn proven techniques you can begin implementing immediately, including:

1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
4. How to increase page relevance and reduce visitor anxiety
5. How to design landing pages to hold and engage the attention of your readers
6. How to test and track metrics and analyze results to make further improvements

Get more information

April 1st, 2009 in New York City the Retaining and Winning Back Profitable Customers seminar will take place.

This workshop and seminar helps companies deal with the 10% to 40% of customers that walk away and never return to most businesses.

From the DMA website:

• Learn how to determine who’s worth retaining and who is worth winning back
• Better quantify your objectives of these marketing activities
• Know what kinds of data is the most helpful to perform the most effective DM
• Benefit from learning what types of programs perform the best
• Improve the effectiveness and efficiency of your program measurements
• Have a ‘best-in-class’ process for managing these marketing activities?

Get more information