Bethesda List Center is pleased to announce a new list,  China Wireless News Enewsletter Subscribers. The  publication is a BDL Media publication.

This list has  7,400 email subscribers who read the English  language publication. This weekly publication covers the exploding world of wireless telecommunications (telecom) in one, if not the largest, markets in the world.  The number of additional cell phones and the infrastructure to support these telephones makes every manufacturer and reseller dizzy with anticipation.

Topics covered in the eNewsletter include:  Information Technology, Electronics, Internet, Law & Policy, IT Security, Software, Stocks, Telecom, and Wireless in China. The readership is heavily upper and technical management in China and in companies who have an interest in the events n there.

All eMails are sent from China, so that many of the deliver-ability  issues are overcome. This means that the time to order, set-up, test and send your campaigns is a bit longer than usual.

Full details are provided on the Bethesda List Center data card which is linked here:

http://www.bethesda-list.com/datacards/ChinaWirelessNews-listrental.htm

This list was featured in DirectListline June 3, 2010.

What is the most important word in a Subject Line?

As with direct mail,  “You or Your” remains a winner.

Here is an article in eMarketer Digital Intelligence discussing that. Other keywords that work in direct mail are good too.. but.. the word “free” is just a knockout by many servers and their spam filters.

http://ow.ly/1prsb

Led Zep, The Clash, The Rolling Stones, Pink Floyd, Bowie’s Ziggy, Tubular Bells, etc…. Kinda hard to believe I remember when they all came out. Now the ever brilliant marketing department at Royal Mail has put them on stamps.

Having gotten a first day cover, they are pretty wonderful. They look better than the dusty albums in the box.

Nostalgia…

Brand Republic covered this –    http://ow.ly/1gi0J

Royal Mail  set up a special site http://ow.ly/1gi4g

Stamps who’da thunk they are so fun? Not the USPS generally.

This is from our friend Greg at Hippo Direct.

It is really one of those things every marketing person needs to keep handy in postal and Email.  As you probably know, every postal address has a zip-code. This permits more rapid sorting and delivery. Well, lots of marketing folks need to target only key states. Here is the summary http://ow.ly/1eHrl

City SCF ranges are also available.

Bethesda Emedia has been working diligently to put up articles on a variety of subjects. We have about 100 articles that we consider a “best of” group.  Best of all, they are organized with tags that include:

• SEO (search engine optimization)
• Direct marketing
• Direct mail,
• Email marketing
• B2B
• B2C
• Ecommerce
• Google
• Social marketing

We search out articles from many sources, this is not just a bare knuckles promotion for one or two companies. Some of our best ideas come from those who Tweet themselves. Our Twitter site, djamesbethesda, re-tweets winners as well.

Access to the Bethesda Emedia Marketing Library is free.

Tell me what you think.

Many businesses that opted for email versus direct mailing are finding that customers prefer the personal touch of receiving direct mail.

Benefits of direct mailing:

• Personal touch
• Specialized targeting
• Sometimes more cost effective than purchasing lists and sending mass emails
•  Target groups appreciate and look forward to physical mailings

Using direct mailing will allow you to send personalized mailing that bigger corporations can not do. Other businesses are trying to find way to incorporate web marketing with direct mail. For now, however, snail mail is still holding on with a very marketable audience!

Drawn from the Wall Street Journal.

The Biomedical Engineering Society Members (BMES) List from Bethesda List Center reaches specialists who use traditional engineering expertise to analyze and solve problems in biology and science.

Members of this society practice such advanced technologies as: Tissue, genetic and cellular engineering and biotechnology, biomaterials and biological interfaces, signal processing and instrumentation, biomechanics of tissue, cell, organ, and body, systems integrative, dynamical, and regulatory, Transport phenomena, membranes, and receptors, imaging-synthesis, characterization, and display, neural engineering and electrophysiology, bioengineering in education, industry, and society.

http://www.bmes.org/

Members of this group have combined qualifications of several discipline – engineering, science, and medicine. They use a wide range of knowledge and expertise to influence all areas of the health field. The society holds annual meetings and publishes the Annuals of Biomedical Engineering and a quarterly newsletter.

This group can be selected by gender and geographically across the United States.

View Datacard or visit Bethesda List Center.

The American Executives Database List from Bethesda List Center reaches millions of business decision makers.

The American Executives Database includes practically every business or industry: Agriculture, construction, education, finance, health services, manufacturing and wholesaling.

With numerous industry subgroups available, marketers can target mailings more precisely than conventional files. Mailers can be selected by job title, job function, sales volume, company size, ethnic origins, andUS geography.

View Data Card or visit Bethesda List Center.

Bethesda List Center can create a mailing list for you that is completely tailored to your brand and marketing needs.

BLC builds and maintains databases of prospects, customers or influencers for you based on whichever requirements you deem appropriate and necessary. BLC carries out all of the research necessary and uses their technical skills and experience to put it all together.

BLC doesn’t just create and manage your custom lists, though.

They also help you put it to use if you want them to manage mailing and newsletter campaigns, or if you like, they’ll even shop it out to other people looking for a similar list, allowing you to generate passive income from those sales that you approve based on YOUR criteria.

If you need to build a custom mailing list then visit BLC and get in touch.

BLC does the shopping for and managing your opt in E-Mail and Postal mailing lists.

Mailing list managers such as Bethesda List Center help individuals and businesses increase their rent income from their opt-in mailing lists.

For association, non-profit, technical and professional niche publications, these opt in mailing lists can be a major source of revenue, as specific, targeted audiences are always in demand for direct marketing campaigns.

BLC will help you comb through your list of customers, trade show leads, inquirers, and former buyers to create a comprehensive direct marketing list with opt in email addresses. After you have a list of 10,000 or more names, BLC can help you to:

• Market your postal mail and e-mail list.
• Assist you in regulating how and by who your list is used.
• Assist with complex issues for new list owners such as coding and analysis.
• Increase your list rental income significantly.