Bethesda Emedia Marketing announces that it’s Emarketing Library of almost 250 articles written by Emarketing experts is available.

The Emarketing Library articles are carefully selected by one of 9 marketing topics and then indexed for ease of use. Every effort is made to include information  in the library from recognized experts who are presenting the latest best practices and research based upon their professional experience.  The result is a comprehensive resource of Emarketing information and best practices.

Topics covered in the E-marketing Library include:

• Business to Business (B2B)
• Business to Consume (B2C)
• Ecommerce
• Email Marketing
• Free White Papers
• Google
• Pay per Click (PPC)
• Search Engine Optimization (SEO)
• Other

These articles were drawn from over 25 independent E-newsletters, publishers, webinar papers and other generally non-sales materials.  The information contained in the articles draws upon experts in each field. Access to the library is free and unrestricted.

Bethesda Emedia Marketing also publishes an Enewsletter that selects article of particular interest each Wednesday.This E-newsletter has 4-5 articles that have appeared recently and will be of interest to the Marketing Managers, E-commerce Managers, Advertising Managers, and Media Buyers.

To subscribe please use this link:

http://www.bethesdaemediamarketing.com/bem-news

To reach the Bethesda Emedia Marketing Emarketing Library click here:

http://www.bethesdaemediamarketing.com/library/

Bethesda Emedia Marketing is an Email Service Provider (ESP) that offers “white gloves” partnering associations; publishers; advertising agencies and media buyers; and,  small, medium and large businesses in the US and worldwide. The company has been working with customers since 2004. Bethesda Emedia Marketing is a sister company to Bethesda List Center, a recognized leader in world wide Business-to-Business direct marketing since 1992.

With  Bethesda Emedia “white gloves service” mailers can write the creative, supply pictures and the balance of the work is done by Bethesda Emedia’s technical staff. This permits many organizations to permit their staff work with important, company related issues while letting technical experts handle the messy details.

Among the creative work done regularly by Bethesda Emedia are: Enewsletters, Press Releases, Association Journals, solo e-mail promotions, timed promotional campaigns. Other technical services includes:  eMail list opt-in/opt out management; Opt-out linking; Search Engine Optimization (SEO) and email file maintenance.

Bethesda Emedia Marketing is located at: 4300 Montgomery Avenue, Bethesda, MD 20814-4463, or info@BethesdaEmediaMarketing.com

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Bethesda List Center announces that Washington Lobbyists from Columbia Books has just updated. This mailing and eMail list permits you to reach the folks who work for companies, governments, non-profits and others who call on the US Congress and other government agencies.

The lobbyists cover a variety of topics – so someone representing a Microsoft of General Electric might have an interest in health care as well as items directly related to their business.

Full details of the mailing list – postal (snail mail) and eMail list are found on the Bethesda List Center website, www.bethesda-list.com with a direct link to the data card for the Washington Lobbyists from Columbia Books at:

http://www.bethesda-list.com/datacards/ColumbiaBooksLobbyists-listrental.htm

Is this useful?

You asked, Bethesda List listened!

Now available! A separate data card that details only eMail counts for Columbia Books ‘ Association Executives.

This is the same source file but Bethesda List did not have separate counts that are much closer to what will be sent when the Do-Not-eMail (Can-Spam compliant) list has been applied to the file.

Of course, Bethesda List is required to run your Do Not Email, or,  opt-out file, across the list, but complex counts will closer to the final number actually sent unless you have lots of names on your Do Not E-mail file.

Here is a link to the data card with the full details:

http://www.bethesda-list.com/datacards/AssocExecColumbiaBooksEmail-listrental.htm

Is this useful?

This is a new list!  Bethesda List Center is pleased to introduce professionals in the biological and non-commercial biotech fields. These professionals are on the cutting edge of science as they develop drugs and other innovative products.

Full details about this postal mailing list are found here:

http://www.bethesda-list.com/datacards/NanoTechBioEngineerProfUSA-listrental.htm

AASHTO is the American Association of State Highway Transportation Officers. These are the managers and engineers responsible for the roads, bridges, airports, waterways and other public transit building and technical updates.

72, 756 names of book buyers and prospects are found on this list.

The list helps you target them by product interest:

AASHTO reports                        1,366
AASHTO archives                         213
AASHTO-AGC-ARTBA                        465
Administration & Economics              419
Bridges & Structures                  6,740
Construction & Right of way             281
Design & Traffic                      9,596
Maintenance                             211
Materials                             2,523
Planning & Environment                  447
Rail & Highway Transport                 28
Ref/Miscellaneous Pub/Projects       53,272

Also selectable are Job Function, Revenue Size, Employee Size and Geography

Full details about this data card are to be found here:

http://www.bethesda-list.com/datacards/AASHTO-listrental.htm

This is an excellent list to reach engineers and heavy construction professionals. What do you think?

Today is Census Day in the USA. This event happens every 10 years, as it has from 1790. A great time to get the pulse of our nation’s activities.

Very interesting interview with the Director of the US Census on the PBS Newshour last night about the in’s and out’s outs of trying to find every person living in the USA.

This counting includes everyone, not just citizens. The first census counted everyone and all after that have made the effort as well.

It is not possible to overestimate the importance of the Census to government and our marketing industries.  Gathering the data for what was said to be 120,000,000 households is a task that is vastly under appreciated.  Last Summer, every street with housing on it in the US was walked by a Census worker who noted all housing addresses.

This was after getting all the commercial lists, various utility lists, government lists and the like. A massive undertaking to attempt to reach everyone who puts their head down in the US to sleep.

Costs – amazing.

If  you are among the folks who return the printed form. Cost to the taxpayer is estimated at under 45 cents.

Don’t fill out the form and someone is going to the door and asking the questions. Cost $60.

Both cost figures are way below the cost of a typical marketing sales call for almost every company. “Volume, it’ s volume.”

Here is a link to the video interview

http://www.pbs.org/newshour/bb/government_programs/jan-june10/census_03-31.html

9,146 individuals

The Scottsdale National Gender Institute offers practical tools to help employers break through gender barriers that effect productivity, worker retention, and male-female communications in the workplace.

This list has proven itself for many training, seminar, book buyers and publications.

The file was recently updated.   Take a look:

http://www.bethesda-list.com/datacards/ScottsdaleNationalGenderInstitute-listrental.htm

Direct marketing has always been on the early edge indicator of the health of the economy. Perhaps things are beginning to show “some green sprouts.” A few things I have noticed.

• WOMMA announced in their eNewsletter that a survey of Linked-In jobs listings in the Advertising area found about 1,700 jobs being advertised. This may be a big change.
• Linked In has become a defacto spot to list new jobs. Today, Sears was spotted using Twitter to announce jobs says the LA Times
• Direct Mail seems to be increasing (or will be) ..we are seeing a slight increase in average order size.  And, the occasional “good order” is beginning to show up again.
• The Census is using direct mail to increase response to the Census’ fill out and return percentages. Imagine sending close to 100 million+  pieces of mail
• eMail now seems to be used along with postal to boost response.

What are your signs of how the economy is doing?

This is from our friend Greg at Hippo Direct.

It is really one of those things every marketing person needs to keep handy in postal and Email.  As you probably know, every postal address has a zip-code. This permits more rapid sorting and delivery. Well, lots of marketing folks need to target only key states. Here is the summary http://ow.ly/1eHrl

City SCF ranges are also available.

Brought to you by Bethesda List Center, these lists reach many medical professionals and organizations in the medical field. These lists will feature an arrangement of doctors, specialists, licensed and certified professionals, and the organizations that support them.

Today’s arrangement features:

Radiology Professionals Worldwide

Diabetes Specialists Worldwide

South American and in The Caribbean Medical and ClinicalProfessionals (e-Mail and Postal)

Chiropractors in the USA

Podiatrists in the USA

These lists can be targeted by gender, geographical location, job title, and specialty.

Visit Bethesda List Center for more similar cards or information.