Bethesda Emedia Marketing announces that it’s Emarketing Library of almost 250 articles written by Emarketing experts is available.

The Emarketing Library articles are carefully selected by one of 9 marketing topics and then indexed for ease of use. Every effort is made to include information  in the library from recognized experts who are presenting the latest best practices and research based upon their professional experience.  The result is a comprehensive resource of Emarketing information and best practices.

Topics covered in the E-marketing Library include:

• Business to Business (B2B)
• Business to Consume (B2C)
• Ecommerce
• Email Marketing
• Free White Papers
• Google
• Pay per Click (PPC)
• Search Engine Optimization (SEO)
• Other

These articles were drawn from over 25 independent E-newsletters, publishers, webinar papers and other generally non-sales materials.  The information contained in the articles draws upon experts in each field. Access to the library is free and unrestricted.

Bethesda Emedia Marketing also publishes an Enewsletter that selects article of particular interest each Wednesday.This E-newsletter has 4-5 articles that have appeared recently and will be of interest to the Marketing Managers, E-commerce Managers, Advertising Managers, and Media Buyers.

To subscribe please use this link:

http://www.bethesdaemediamarketing.com/bem-news

To reach the Bethesda Emedia Marketing Emarketing Library click here:

http://www.bethesdaemediamarketing.com/library/

Bethesda Emedia Marketing is an Email Service Provider (ESP) that offers “white gloves” partnering associations; publishers; advertising agencies and media buyers; and,  small, medium and large businesses in the US and worldwide. The company has been working with customers since 2004. Bethesda Emedia Marketing is a sister company to Bethesda List Center, a recognized leader in world wide Business-to-Business direct marketing since 1992.

With  Bethesda Emedia “white gloves service” mailers can write the creative, supply pictures and the balance of the work is done by Bethesda Emedia’s technical staff. This permits many organizations to permit their staff work with important, company related issues while letting technical experts handle the messy details.

Among the creative work done regularly by Bethesda Emedia are: Enewsletters, Press Releases, Association Journals, solo e-mail promotions, timed promotional campaigns. Other technical services includes:  eMail list opt-in/opt out management; Opt-out linking; Search Engine Optimization (SEO) and email file maintenance.

Bethesda Emedia Marketing is located at: 4300 Montgomery Avenue, Bethesda, MD 20814-4463, or info@BethesdaEmediaMarketing.com

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Bethesda List Center is pleased to announce the Western European Medical Professionals Email and postal mail list. This list details physicians (doctors) and other medical professionals by their Job Title/Job  Function and their specific medical specialty in the United Kingdom, Germany, France, the Netherlands, Belgium, Austria, Denmark, Sweden, Norway, Finland, Spain, Italy, Portugal, Eire or Ireland, and Switzerland, among the European countries.

This list is heavily used by major medical publishers, medical databases, medical device manufacturers and device resellers, and by other marketing firms trying to reach these professionals.

A full data card, providing information and counts, is available when you click here:

http://www.bethesda-list.com/datacards/WesternEuropeMedicalProfessionals-listrental.htm

Additional information on the almost 500 business-to-business data cards in the US and worldwide  is available from  www.Bethesda-List.com or info@Bethesda-List.com

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Bethesda List Center announces that Washington Lobbyists from Columbia Books has just updated. This mailing and eMail list permits you to reach the folks who work for companies, governments, non-profits and others who call on the US Congress and other government agencies.

The lobbyists cover a variety of topics – so someone representing a Microsoft of General Electric might have an interest in health care as well as items directly related to their business.

Full details of the mailing list – postal (snail mail) and eMail list are found on the Bethesda List Center website, www.bethesda-list.com with a direct link to the data card for the Washington Lobbyists from Columbia Books at:

http://www.bethesda-list.com/datacards/ColumbiaBooksLobbyists-listrental.htm

Is this useful?

You asked, Bethesda List listened!

Now available! A separate data card that details only eMail counts for Columbia Books ‘ Association Executives.

This is the same source file but Bethesda List did not have separate counts that are much closer to what will be sent when the Do-Not-eMail (Can-Spam compliant) list has been applied to the file.

Of course, Bethesda List is required to run your Do Not Email, or,  opt-out file, across the list, but complex counts will closer to the final number actually sent unless you have lots of names on your Do Not E-mail file.

Here is a link to the data card with the full details:

http://www.bethesda-list.com/datacards/AssocExecColumbiaBooksEmail-listrental.htm

Is this useful?

Bethesda List Center has teamed up with BDL Media to make the eMail lists of the subscribers to their eNewsletters available. Most of these subscribers are in China.

These lists are in vertical markets that are sometimes very hard to identify on many lists…. and in most cases, the publications are in English and Chinese versions – so choose your language of promotion.

Also, Bethesda List sends the eMails from China. This means 1) much better delivery from a known and trusted source within China and 2) a significant time delay for North American and European mailers. So plan on a minimum of 3-5 business days to set-up, test and send any promotions.

Here are the Chinese lists available:

China CSR Corporate Social Responsibility in China eNewsletter Subscribers

http://www.bethesda-list.com/datacards/ChinaCSREmail-listrental.htm

China Hospitality News eMail Subscribers

http://www.bethesda-list.com/datacards/ChinaHospitalityeNewsletter-listrental.htm

China Retail eNewsletter Subscribers

http://www.bethesda-list.com/datacards/ChinaRetaileNewsletter-listrental.htm

China Tech News Opt-in eMails

http://www.bethesda-list.com/datacards/ChinaTechNews-listrental.htm

Are you seeing more interest in promotions to China?

The new international mailing list – UK Business Leaders Postal and Email.

Here is the link to the Bethesda List Center data card:

http://www.bethesda-list.com/datacards/UKBusinessLeadersPostalEmail-listrental.htm

The Direct ListLine Link is here:

http://enews.penton.com/enews/direct/listline_/2010_04_07_direct_listline/display

This list has lots of selections: Job Title/Job Function, Company Size, Revenue Size, Geography and more.

What is the most important word in a Subject Line?

As with direct mail,  “You or Your” remains a winner.

Here is an article in eMarketer Digital Intelligence discussing that. Other keywords that work in direct mail are good too.. but.. the word “free” is just a knockout by many servers and their spam filters.

http://ow.ly/1prsb

Direct marketing has always been on the early edge indicator of the health of the economy. Perhaps things are beginning to show “some green sprouts.” A few things I have noticed.

• WOMMA announced in their eNewsletter that a survey of Linked-In jobs listings in the Advertising area found about 1,700 jobs being advertised. This may be a big change.
• Linked In has become a defacto spot to list new jobs. Today, Sears was spotted using Twitter to announce jobs says the LA Times
• Direct Mail seems to be increasing (or will be) ..we are seeing a slight increase in average order size.  And, the occasional “good order” is beginning to show up again.
• The Census is using direct mail to increase response to the Census’ fill out and return percentages. Imagine sending close to 100 million+  pieces of mail
• eMail now seems to be used along with postal to boost response.

What are your signs of how the economy is doing?

3,997,564   Executives and professionals in the United Kingdom are available. Lots of selections in England, Scotland, Wales and Northern Ireland!

• Job Title/Job Function

•  Business/Industry 

•  Geography

• Company Size

•  Sales Volume
  

• 
  

• Telephones

•       Gender

This list has been used by major financial services companies, publishers, fleet car and insurance offers and many general business mailers.

Full details are to be found here:

http://www.bethesda-list.com/datacards/UKBusinessLeadersPostalEmail-listrental.htm

Bethesda List is delighted to welcome a list formerly managed in-house, Librarian eNewsletter Subscribers from The Library Resources Group.

Library Types include:

• Academic

• K-12 School Libraries

• Public

• Special Libraries

Full details are here:

http://ow.ly/1g8p1

Contact info@Bethesda-List.com for counts and orders.