Thinking of launching your own PR or social media compaign? Not to fear! There are many new tools to use that will allow you to create the exposure, and delivery, you want that will be within you budget.

Tools
PitchEngine, a source of 300,000 journalists and bloggers, is a growing hub for content, multimedia, and social media. PitchEngine allows you to find your content, share it through social media channels, and to marry the idea of multimedia with relevant content.

Dro.io’s Presslift promotes media distribution. This tool allows PR professionals to include multimedia with their press releases. This is significant, considering that most journalists agree that access to multimedia is important, but only a few press releases are able to effectively include them. Presslift makes it easier to share related multimedia by making it flexible and easy to use through other channels (Facebook and Twitter).

Before you decide to launch your PR and social media campaign on your own, take a look at these marketing PR tools to get yourself out there.

The Association Executives from Columbia Books List from Bethesda List Center reaches association executives from Columbia Books’ publications: National Trade and Professional Associations of the United States and State and Regional Associations. Research is conducted year round and the books are updated monthly.

The executives you will find here are executives of associations, trade grops, professional societies, and large national groups such as AARP. The staffs are generally small, ranging from 1-10 employees. Most of these groups are located in Washington, DC, and the Chicago area, but many are spread across the country at state and local levels.

This list can be targeted by selections in job title,  budget range, staff size, membership size, year founded, business type, gender, and geographically across the United States.

View Datacard or visit Bethesda List Center.

There are many reasons why websites don’t work out: poor layouts, bad design, blah content, missing meta data and inbound links, non-user friendly navigation, buried info, over-the-top pizazz, etc.

How to fix it? First you have to understand that your website has to be all about getting found by more prospects and converting those inbound links into customers. Here’s how!

Get Organized
Know what your customers and prospects are looking for and organize your website accordingly. You don’t want non-vital information floating around when you can use that space to guide your viewers toward a desired direction, or action.

Clarity
Keep it simple, concise, and quick. There’s no need fill the space with jargon. Use keyword-rich headlines and back them up with great content.

Freebies
Give away a valuable freebie with “ask” campaigns. Remember to keep things simple so customers can get what they want, when they want it.

Brag
You don’t need to be modest. Use testimonials to showcase yourself and advertise your services/products. You can even make it fun and post pictures of your happy clients.

Ask for Business
Don’t be afraid to just say it! Throw in those “ask”, “call now”, and “get more info today.” These key phrases for direction are still very effective and can be the difference between a client being prompted to take action or not.

These quick-fix steps are simple and easy to do. Keep them in mind as you create or re-build your websites.

Visit Bethesda Emedia Marketing.
info@bethesda-list.com

The Computer Training Decision Makers List from Bethesda List Center reaches out to individuals in companies, who are key contacts in making computer training decisions.  These positions are hard to find and may fall under such titles as: Help desk manager or specialist, computer training manager, system analyst, DP manager and many others.

Computer training is a wide topic area that includes applications such as Microsoft Office and Windows 7. It also includes specific technical topics such as Microsoft Windows NT, Novell Netware, and other networking programs. Program language training programs also include C++, JAVA, Object Oriented Programming (OOP), Visual Basic, and others.

This list can be targeted by employee counts, industry, job title, gender, and geographically across the United States.

View the Datacard or visit Bethesda List Center.

Brought to you by Bethesda List Center, these lists reach many medical professionals and organizations in the medical field. These lists will feature an arrangement of doctors, specialists, licensed and certified professionals, and the organizations that support them.

Today’s arrangement features:

Radiology Professionals Worldwide

Diabetes Specialists Worldwide

South American and in The Caribbean Medical and ClinicalProfessionals (e-Mail and Postal)

Chiropractors in the USA

Podiatrists in the USA

These lists can be targeted by gender, geographical location, job title, and specialty.

Visit Bethesda List Center for more similar cards or information.

The Light and Medium Truck Subscribers from Transport Topics Publishing Group List from Bethesda List Center brings you a list of subscribed managers who need practical information in order to run their operations efficiently.

They expect the Light to Medium Truck magazine to keep them up to date with vehicle related equipment, insurance, management, petroleum fuel and chemicals, industry developments, and national issues that affect their businesses. Besides the basic service of the trucking services, managers are of course concerned about issues involving health services, equipment, environmental concerns, information technology, and financing.

This list can target selections by gender,  job title, industry, fleet size, class, and geographically across the United States.

View Datacard or visit Bethesda List Center.

Using old methods in your email campaign? Exhausted your ideas on how to further optimize traffic or revenue? Here are a couple tactics for an email makeover.

1. Personalize Subject Lines
Many email professionals consider personalizing the subject line to be a best practice. Studies have shown that click rates increase when you simply add in the recipient’s name. However, beware overuse! The effectiveness will decrease with overuse. Mix your strategies up.

2. Mixing It Up
Tweak your messages. Be creative and vary it up. Try an HTML message for a few weeks, then switch it to just text. You can even try different templates and formats. The idea is to keep the reader engaged and prevent them from getting bored from looking at the same old visuals. Audiences will react to different colors and schemes. I’m not saying to change your messages and formats drastically! Just tweak them, but keep the core of your style consistent.

3. Test Day
Find out what day draws the most open rates. Collect your data and aim to send your emails on that day. Studies find that the weekend will draw less open rates. However, that is entirely up to your audience. Conclusion? Test, test, test!

4. Behavioral Segmentation
I cannot stress the importance of segmentation enough! Segmentation keeps your emails relevant and personalized to the needs of your audience. Don’t send someone something they are not interested in. You will only hurt your ROI and campaign analysis when it’s time for you to check your progress.

5. Optimize Landing Pages
Test your landing pages for which ones will show the best improvement in click-throughs. Your landing page is almost as important as your email. If your emails are linking somewhere that is unimpressive to your audience, you can lose audiences who will not follow through with the action you would like them to make.

6. Clean Lists
Make sure you are cleaning your lists regularly. What is the point of keeping old inactive emails? It will save you money, time, and keep your stats honest.

7. Implement Social Icons
Social media is the rage and it is still going strong. Add an icon to link to your social media platform. For example, Twitter or Facebook.

Email Marketing experts Bethesda Emedia Marketing offer email marketing strategy with proven higher results.
Check out how you can increase your deliverability and conversions easily.
www.BethesdaEmediaMarketing.com

The Oil Refinery Executives Worldwide List from Bethesda List Center identifies top executives to mid-level professionals who work at oil refineries.

This list is drawn from over 50,000,000 names, courtesy of the World Executive and Professional Database from Frankform. Frankform is a leading list database manager who continuously updates very large files worldwide and for the U.S.

This list can be selected by specialty, job function,gender, and geographically across the world.

View Datacard or visit Bethesda List Center.

Many businesses that opted for email versus direct mailing are finding that customers prefer the personal touch of receiving direct mail.

Benefits of direct mailing:

• Personal touch
• Specialized targeting
• Sometimes more cost effective than purchasing lists and sending mass emails
•  Target groups appreciate and look forward to physical mailings

Using direct mailing will allow you to send personalized mailing that bigger corporations can not do. Other businesses are trying to find way to incorporate web marketing with direct mail. For now, however, snail mail is still holding on with a very marketable audience!

Drawn from the Wall Street Journal.

American Registry of Diagnostic Medical Sonographers
The American Registry of Diagnostic Sonographers (ARDMS) is the non-profit certifying agency for medical professionals in the field of ultrasound (sonography).

Applicants and Prospects

Registrants

Speech Therapists in the USA
These science-based professionals work with speech and hearing problems. Among the communications disorders, either through disease or injuries are addressed.

HME News Subscribers Home Medical Equipment News
Reach the subscribers to “The business newspaper for home medical equipment (HME) providers.” The publication reaches two major groups: Home Medical Equipment Providers and Other Related Businesses.

Biotech and Pharmaceutical Executives Canada
Biotechnology and Pharmaceutical Executives are easy to reach in one large, Canadian, de-duplicated list. Both industries are rapidly intertwined as the results of the Biotech Revolution are applied and commercialized by the Pharmaceutical industry.

Germany Clinical Diagnostics
(e-Mail and Postal)
This list details over 90 medical specialties with email and postal selections available. This list permits mailers to target either with e-mail, postal or a combined mailing.

For more information or similar lists, visit Bethesda List Center.